My Homepage

PGDM Marketing Management

All businesses demand professionals with efficient team building capabilities and good administrative training. By acquiring good management studies from top management colleges in Pune, Delhi, Bangalore, Mumbai, Hyderabad etc., the students can expand their career opportunities in the life ahead.

The management courses in the initial year provide the candidates thorough training and entry level management skills so that these students can take up leadership roles in the business activities. The second year provides them specialization in any subject of their choice and interest. The courses cover subjects like human resources, marketing, IT, finance etc for specialization. Graduates with jobs can also go for these courses along with their job so that they can enhance their management skills.

The future manager’s can hone better skills like the problem solving skills, decision making skills and the processes of managing, satisfying and hiring the employees. There are many sessions which the management colleges arrange for. Some of the key topics that are usually included in these sessions are business ethics, ideal managerial performance, managing teams and so on.

Get skills to faster sell your products
It doesn’t matter whether you wish to open your own firm or work for larger established firm, the knowledge and skills required is the same. The basic thing an effective manager needs to learn from a management college is the complete understanding of how to participate, empower and facilitate yourself and your team of workers to effectively help the organization grow.

The best thing about management studies and having any post graduate course is that the age is no bar. A student can acquire work experience for few years after his/her degree and then go for management education from a renowned management college. India today is seeing thousands of students entering management education and so it has become a hub for a lot of management colleges and foreign universities to invest. Management colleges are wisely taking good benefit of this situation and growing in numbers.

Post graduate diploma in marketing management
Marketing is a key interface function that mainly focuses on the delivery of the output. Its objective is to ensure continued compatibility of the company’s offerings with the market requirements. Internet has revolutionized the sales and marketing functions. The PGDM in Marketing Management covers various aspects related to marketing research, marketing management and advertising. The program also covers the role of e-business in improving marketing functions of a company. The course also gives decision makers a powerful foundation in several marketing skills and concepts.

Key objectives of PGDM in marketing management
•    To provide understanding of the media planning, communication mix, marketing mix decisions, media planning, budgeting, internet and the scope and limitations of marketing research.
•    To develop concepts in marketing and marketing strategies for emerging technology.
•    To develop concepts in sales force management and channel development.
•    To explain the scope of selecting target segments, developing the marketing mix and managing the marketing effort.